After Effects, Photoshop, Illustrator, XML, Digital Sign API
Description
This multi-platform campaign encouraged people to tag their Instagram photos with #WatchHungerStop and get the chance to have them streamed live to signs in Times Square. At the same time, t-shirts were given away outside Michael Kors stores around the world, to encourage shoppers to go into special photo booths and create an animated GIF that was streamed live to signs in Times Square. Participants could opt in to receive at text with a photo of themself appearing on the sign.