Times Square Multi-Sign Takeover Campaign

Client

Puerto Rico Tourism Company

Tools

After Effects, Photoshop, Illustrator

Description

I designed and created the animations for this Times Square takeover, where one ad appeared on nine signs at the same time: ABC Supersign, American Eagle, two Clear Channel signs, Disney, Fox, NASDAQ, Times Square Digital, and Thomson Reuters. Each sign has its own shape and dimensions, so the challenge was designing and animating the creative to work on every screen while still reading as one cohesive campaign.